New Decade, New Challenges
Friday 2nd July 2010, 3:10pm - 4:00pm BST
Showroom Cinema 4Read session blog
It’s 2020, and the CEOs of three successful kids’ companies look back on their first ten years. Was it the privatisation of the BBC that broke CBeebies, or the rise of Ronald MacDonald TV? Was 2010 the start of a classic decade for kids’ media, or the year we surrendered our editorial integrity in exchange for a seat at the advertising table? In this anarcho-futurist hypothetical four visionary players look at the challenges facing the kids’ industry and tell us what it will take to thrive and survive in the dog-eat-dog world of children’s media.