Meet the Commissioners: Publishing
Thursday 4th July 2013, 2:10pm - 3:10pm BST
Showroom Cinema 2Read session blog
The commercial children’s media landscape has historically been dominated by large scale vertically-integrated TV Producer-Distributors. But is this familiar landscape on the verge of significant and game-changing evolution?
Children’s Publishers, a constant but perhaps less apparent force in children’s media, are on the move. Commercial muscles are being flexed, ambitions ramped up, investments are being made and new media alliances formed.
Children’s Publishers know story, character, design and narrative as well as anyone else. They are hardwired into retail which, after all, is where everyone wants their media properties to end up. They sell their IP internationally and regularly provide the source material for blockbuster films and world-conquering TV programmes. Children’s Publishers can also develop and produce more new content than television production companies and earn a return on investment far quicker.
So Children’s Publishers are a powerful new commissioning force. Discover just how far the UK’s leading publisher’s ambitions stretch in this Meet the Commissioners session.