Media Medicine

Thursday 4th July 2019, 11:10am - 12:10pm BST

Showroom Cinema 2

Read session report

How can media help children and their families to stay healthy? From understanding how their bodies work, coping with illness, learning about health and fitness, or improving their medical experiences; worthy doesn’t have to be boring and a dose of media medicine can be just what doctor ordered.  

In this session we look at four innovative ways in which we can support children’s health. As well as big-brand, health-themed TV programming, we look at cutting edge VR, a real-world teddy bear hospital, and some pioneering digital games.  Through these examples we’ll be exploring how media can make a difference to children’s lives, helping them to learn about how their bodies work, and to reassure them when faced with a hospital experience.