Masterclass: Moomins and Pippi Longstocking
Friday 10th July 2020, 2:00pm - 3:00pm BST
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Moomins and Pippi Longstocking are 75 this year. Their storytelling genesis, at the end of the Second World War, by Tove Jansson and Astrid Lindgren respectively, was personal and Nordic, in inspiration and setting. Yet now both brands’ global presence is immense – and building. How have they done this? And what gives both their enduring appeal across generations?
Find out from the people who know: a Lindgren family member still connected to the brand, the producer of the new Pippi Longstocking film and the producer of the current ‘Moominvalley’ animated series. Hosted in conversation to discover the alchemy and celebrate two very special 75th birthdays.
All held together by the world’s biggest Moomin-fan, author, screenwriter and former CMC Keynoter, Frank Cotttrell-Boyce.
Screenwriter, Novelist and Children’s Literature Expert
Sort of Books
The Astrid Lindgren Company
Right on Track
Brand Management and Family Entertainment Specialist
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