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Market and Build: How New Voices and New Properties are Guided to Market Success

Thursday 16th March 2017, 13:00 - 14:00

Children’s Hub

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Choosing the right route to market for a story-based idea can be a make-or-break decision, especially if you’re a first timer.

If you’re a new creator, writer/author or transmedia-minded producer interested in exploring new routes to market, publishing can seemingly represent a simpler and lower cost route for a new idea, especially when compared to film and television.

But how it looks from the outside is rarely how it is in reality. This session will explore how children’s publishers view the prospect of taking on new talent editorially, discuss from a sales perspective how that talent and its creation gets sold into the UK trade market and lastly how publishers set about marketing and publicising a book from a first time creator or author.

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