Licensing out of the Box
Friday 5th July 2013, 11:00 - 12:30
Showroom Cinema 4Read session report
This session aims to explore how brands with IP originating from different entertainment sectors approach licensing. We will be looking at the new and varied business models that are now coming into play, and hearing from a range of industry experts working in Digital, publishing, TV and gaming who will share their insights and knowledge.
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