Know me, Like me, Follow me…

Friday 6th July 2012, 1:00pm - 1:45pm BST

Showroom Cinema 2

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Session Blog

The growth of social media has completely changed the way audiences interact with companies and content. The general public now plays a vital part in building a brand – or destroying a reputation. Blogs, social networks, online video can have as much, if not more, impact on a company or brand than traditional PR coverage.

So, what’s the best use of PR in this complicated and fragmented landscape? PR professionals, industry experts and journalists consider the best routes to audience engagement, how old and new methods best work hand-in-hand, and discuss the risks and opportunities offered by today’s opportunities. And, at a time when budgets are becoming even more squeezed, what is the role of PR in growing the bottom line? The panel examine whether results are really determined by budget and how best to make use of limited resources.