Is your IP Ready for Licensing?
Wednesday 5th July 2017, 15:30 - 16:30
HUBS Common RoomRead session report
A successful licensing programme can deliver revenue, marketing and consumer eyeballs for your IP. Big winners can benefit to the tune of £millions, with licensing becoming a major cash generator, and licensing can fund further content development. Everyone has heard of the merchandise sales success of licences such as ‘Peppa Pig’, ‘Thomas and Friends’, ‘Angry Birds’ or ‘Doctor Who’. However, turning IP into licensing requires buy-in from sophisticated manufacturers of toys, clothing, gifts, food, footwear and many other categories, not to mention the key mass-market retailers vital for reaching your consumers. Timing is crucial – make a move too early, and you’ll get nowhere, with little chance of a re-introduction. Our session and panel discussion will give valuable insights into what these vital licensing partners are looking for before they will commit to supporting your IP in the consumer goods business.
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