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IP 360

Wednesday 5th July 2017, 11:00 - 12:15

HUBS Common Room

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What does it take to create a successful brand across multiple platforms? These case studies will shed light on how to deal with the creative and strategic challenges associated with taking and controlling a brand across platforms, and managing the user experience to best advantage. Real-world examples offer alternative perspectives on today’s 360º landscape to help you tailor your solutions and succeed in different mediums. Including case studies from ‘The Next Step’, ‘The Deep’, ‘Hey Duggee’ and Mattel.

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