Horrible Histories – From Manuscript to multiplatform

Thursday 7th July 2011, 2:00pm - 3:00pm BST

Showroom Cinema 4

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This session will be a This is your Life of Horrible Histories, exploring its own history and evolution. Horrible Histories is a genuine British hit. What started as a series of books has evolved into a media ecosystem, including television, on-line games, live stage, and soon, its own virtual world. What are the creative challenges in adapting material for multiple media? As the brand owner, how do you evaluate creative and commercial proposals to take the intellectual property across platforms successfully?

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