Friday 2nd July 2010, 11:00am - 11:45am BST
Showroom Cinema 1
We know that girls love gaming and we know that girls also love to have sleepovers so we put the two together and developed a research technique that dives into a sleepover to see how girls interact with games in social environments. In this session we will be sharing insights from this research to highlight how girls interact with games, the types of titles that appeal to them, and how packaging and branding impacts their decisions. We’ll also be taking a look at the current popular titles as well as highlighting the type of gaming experience that girls demand and expect from game producers.
This session was first presented on Thursday 1st July at 2 pm