Get Smart with your Brand

Friday 2nd July 2010, 11:00am - 12:30pm BST

Showroom Cinema 2

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Everyone’s looking to spread their brand across every platform. But is there really gold on them thar screens? Is there life in old brands? And how do you know which platform is the right one? This session takes you through the thought processes – are you just making a little gizmo for phones or a full game licence on wii or ds? What are the relative costs, processes, timescales and implications? Who pays – who wins?

Session report

Session photos on Flickr