Facebook Stole My Childhood
Thursday 7th July 2011, 3:30pm - 4:30pm BST
Showroom Cinema 3
The session is for those who want to increase their audience by attracting kids using social networks, but to do so in a safe and responsible way. The panel of experts can give great insight into best practice, effectiveness, and the legal implications of using social networks as a marketing conduit, while maintaining social responsibility. We will also examine the impact on children who have grown up as digital natives, what is being done to help kids browsing in a highly commercial arena, and how brands can benefit by taking an ethical approach to social media?