Dumbing Down or Growing Up Too Fast?

Friday 5th July 2013, 9:30am - 10:30am BST

Showroom Cinema 4

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Is there a tendency to silo content as being only preschool or suitable for the older children? The difference in how a 3 year old sees the world to a 5 year old is very different.  This session would look at the effect of villains, emotions, narrative complexity and asks whether we underestimate (or overestimate) our audiences.