Creative Keynote – Please Look After This Bear

Wednesday 9th July 2025, 6:30pm - 7:30pm BST

Showroom Cinema 4

A celebration of Paddington Bear, a beloved British icon whose charm spans books, films, TV and more, in a unique session exploring the secrets behind his timeless success.

From Page to Pop Culture Icon: The Enduring Magic of Paddington Bear.

With his marmalade sandwiches and unwavering politeness, Paddington Bear has captured hearts for over 65 years. But how did this humble stowaway from Darkest Peru become a global brand, beloved by generations across books, television, film, stage, and more?

In this engaging creative keynote panel, we’ll explore the remarkable cross-media journey of one of Britain’s most iconic characters. From Michael Bond’s original stories to the BAFTA-nominated TV series and blockbuster films that redefined family entertainment, Paddington’s success offers valuable lessons in brand longevity, tone and transmedia storytelling.

We’ll delve into the creative decisions that preserved the bear’s essence across formats, the power of nostalgia in franchise building and how Paddington’s gentle worldview has made him a cultural ambassador in a complex modern world. Whether you’re a content creator, or just a fan of the little bear in the duffle coat, this session will inspire fresh thinking about the emotional power of storytelling and how to build something truly timeless.