CREATIVE KEYNOTE: Building Moshi Monsters to 50 Million Registered Users

Thursday 7th July 2011, 6:15pm - 7:30pm BST

Showroom Cinema 4

Michael Acton Smith will tell the roller-coaster story of how he built Moshi Monsters from the brink of disaster to a global entertainment brand with 50m registered players. He will share the successes and failures along the way and also discuss future plans for Moshi which involves expanding the brand onto new platforms such as toys, games, books, magazines and films.

Session Report

Creative Keynote Photos on Flickr