Cracking Freemium for Kids

Thursday 4th July 2013, 11:10am - 12:30pm BST

Showroom Cinema 3

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In the freemium games industry, 2013 will be the year everything changed. A recent legal settlement from Apple, an imminent OFT decision, and rising consumer cynicism will make this either the year the feathers were trimmed, or the unregulated beast was decisively unleashed.

We’ve invited three of the best minds in children’s games to pitch freemium app game concepts, along with television IPs, based on Mary Shelley’s Frankenstein. Three judges will evaluate their ideas through lenses of story, sustainability and ethics.

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