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Cracking Freemium for Kids
Thursday 4th July 2013, 11:10am - 12:30pm BST
Showroom Cinema 3
Read session blogIn the freemium games industry, 2013 will be the year everything changed. A recent legal settlement from Apple, an imminent OFT decision, and rising consumer cynicism will make this either the year the feathers were trimmed, or the unregulated beast was decisively unleashed.
We’ve invited three of the best minds in children’s games to pitch freemium app game concepts, along with television IPs, based on Mary Shelley’s Frankenstein. Three judges will evaluate their ideas through lenses of story, sustainability and ethics.

Host/Moderator
Charles Kriel
12 Stories Tall

Speaker
Dr Shirley Dent
PhonepayPlus

Speaker
Dr Carla Engelbrecht Fisher
No Crusts Interactive

Speaker
James Huggins
Made in Me

Speaker
Tom Reding
BBC Worldwide

Speaker
Ella Romanos
Remode

Speaker
Mark Sorrell
Hide&Seek

Producer
Charles Kriel
12 Stories Tall

Executive Producer
Juliet Tzabar
Plug-In Media