Event Menu 
Cracking Freemium for Kids
Thursday 4th July 2013, 11:10 - 12:30
Showroom Cinema 3
Read session reportIn the freemium games industry, 2013 will be the year everything changed. A recent legal settlement from Apple, an imminent OFT decision, and rising consumer cynicism will make this either the year the feathers were trimmed, or the unregulated beast was decisively unleashed.
We’ve invited three of the best minds in children’s games to pitch freemium app game concepts, along with television IPs, based on Mary Shelley’s Frankenstein. Three judges will evaluate their ideas through lenses of story, sustainability and ethics.
Host/Moderator
Charles Kriel
12 Stories Tall
Speaker
Dr Shirley Dent
PhonepayPlus
Speaker
Dr Carla Engelbrecht Fisher
No Crusts Interactive
Speaker
James Huggins
Made in Me
Speaker
Tom Reding
BBC Worldwide
Speaker
Ella Romanos
Remode
Speaker
Mark Sorrell
Hide&Seek
Producer
Charles Kriel
12 Stories Tall
Executive Producer
Juliet Tzabar
Plug-In Media
