Connected Toy Story
Thursday 7th July 2016, 09:40 - 10:40
Showroom Cinema 2Read session report
Connected toys have been huge Christmas hits in the past with Furby, Lego Dimensions and Disney Infinity topping every kid’s letter to Santa, but there are also less well known educational and start up brands that are making waves in the market. Being at the forefront of technology means that the market for connected toys is volatile with notable successes but with other products (such as Disney Infinity) shutting down.
In this session find out what the current landscape for connected toys looks like and hear from creators launching products at the forefront of multi platform innovation with case studies from both established and start up companies. What value can the toys bring to kids, parents and in some cases schools and how are kids interacting with them? What can the experiences of the current connected toy producers tell us about changing behaviour and what does this mean for digital products and brands in the future?
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