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Competing for Time

Wednesday 4th July 2018, 14:00 - 15:00

HUBS The Stage

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Family life is busier than ever, commercial stimulus comes from all directions; the pressure is on to do and be more: Time is squeezed. As a result, Gen Z and Gen Alpha have evolved with razor-sharp filter systems that scrutinise where they will and will not spend their time. We no longer compete within our own industry, we all compete for time. In this session, The Pineapple Lounge brings together some illuminating case studies from non-media brands. We will learn about universal challenges facing ALL brands targeting today’s modern families, and explore blueprint-breaking strategies which work harder to bypass kids’ filters and compete for a slice of their time.

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