Commissioner Conversations: Branded Content
Thursday 5th July 2018, 2:00pm - 3:00pm BST
Showroom Cinema 4Read session report
Adapting existing brands into other media isn’t a new phenomenon, whether they’re toys, books, or games. But today’s ever-shifting media landscape can throw up new challenges, from streaming video to downloadable apps. What opportunities are there to be found, and how do existing brands find them? Join a panel made up of some of the leaders in branded content, including LEGO, Hasbro and Beano as we unpick what their priorities are. How can making great content go hand-in-hand with furthering your brand? And how can you get involved?
This session begins with a presentation by Changemaker Femi Owolade-Coombes