Thursday 3rd July 2014, 11:10am - 12:30pm BST
Showroom Cinema 3
Read the session blog
2014 is a big year for some of our favourite characters from childhood: the 75th Anniversary of The Beano, 50 years since first publication of Roald Dahl’s Charlie & the Chocolate Factory and the release of a feature film for Paddington Bear. How do you keep fresh and relevant for new audiences a property created more than a generation ago? A panel of IP and brand management experts with wide experience across publishing, comics and entertainment talk about what it takes to make their evergreen properties resonate with today’s children and their parents.