Case Study 2 – What’s the Hook?

Thursday 16th November 2017, 2:45pm - 3:10pm GMT

Event Space, 6th Floor

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What happens to your series once it’s been signed sealed and delivered to a broadcaster? This case study explores how marketing strategies and budgets are devised and the creative approaches taken to sell your great show to make it a success. Who gets a say, how do you weigh creative against function, and what’s the hook?