Beyond the Book – Extending Brands
Thursday 16th April 2015, 10:10am - 11:00am BST
Gallery SuiteRead session blog
Taking a successful publishing brand into different media is not without challenge. Which route to choose? What’s the impact of exposure on TV, on the web or at retail? What are the best forms of relationship for publishers to maximise creative and business goals?
Producers and brand managers discuss their strategies for taking classics like ‘The Gruffalo’, ‘Beast Quest’ and ‘Brambly Hedge’… beyond the book.