Wednesday 5th July 2017, 3:40pm - 4:40pm BST
HUBS The StageRead session report
What are the ‘rules of engagement’ for digital savvy 10-16s? We talk about engagement via social media – but what are the creative implications of working for short form, digital tweens and teens?
Discover how today’s producers have developed their content to entice teens and tweens in – and how they’ve used social media to create an emotional connection with their audiences that keep them coming back for more. You will find out what they’ve done to facilitate a two-way dialogue with their viewers and hear about how the audiences engage with each other about the content they consume.