Attention Seekers

Wednesday 5th July 2017, 3:40pm - 4:40pm BST

HUBS The Stage

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What are the ‘rules of engagement’ for digital savvy 10-16s? We talk about engagement via social media – but what are the creative implications of working for short form, digital tweens and teens?

Discover how today’s producers have developed their content to entice teens and tweens in – and how they’ve used social media to create an emotional connection with their audiences that keep them coming back for more. You will find out what they’ve done to facilitate a two-way dialogue with their viewers and hear about how the audiences engage with each other about the content they consume.