A-Live and Kicking!

Wednesday 4th July 2018, 3:40pm - 4:40pm BST

Showroom Cinema 3

There are more live shows, experiences and events based on kids’ properties than ever – and theatre for children, featuring familiar characters from books and TV, has grown significantly in recent years. What does a show based on a well-known IP do, that an original play does not? Where are the creative and commercial challenges in bringing it to the stage? Who are the winners in this busy arena?

This session explores the opportunities and pitfalls of the process, from the perspective of leading players in the field – a producer, a literary agent and a venue.