3DTV – Fact Or Fiction?

Friday 6th July 2012, 9:30am - 10:30am BST

Showroom Cinema 2

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When you hear the words stereoscopic 3D, you generally think of feature films presented on the big screen. But now that 3D has established itself back into modern culture there’s the new movement into 3DTV to consider. The success of 3D in the cinema proves that there’s an appetite, but the jury’s still out on whether it will ever appeal to the masses.

Up until quite recently, 3DTV has mostly been centred around sports, live events and the occasional documentary. But for it to go mainstream, the content available will surely need to open up into all genres… Should we expect to see Coro or Enders in 3 dimensions anytime soon?

The BBC are currently developing a 3D scripted comedy drama, hot on the heels of ITV filming the opening titles of Coronation Street in 3D and NBC filming an episode of Days Of Their Lives. Sky 3D is into its second year and is currently expanding its range of content. So who knows what the future might bring?

In this session, professionals from the 3D industry will debate the future of 3DTV. Will programmes ever be simulcast in 2D and 3D, or will it remain a ‘special event’ niche?