Yosr Saber
Kings College London
Postgraduate Student
My name is Yosr Saber. I am originally from Cairo, Egypt but have been living in London with my husband and two children since January 2014. I graduated from the American University in Cairo back in the year 2000 and worked for over 9 years in advertising both at Ogilvy& Mather and at Leo Burnett in account management. Upon taking a break from work life, when I became a mother, I also felt the need for a career shift. This led to my decision to go back to university, and I am currently in the process of completing my Postgraduate studies at Kings College London in Global Media Industries.
The culmination of the different stages and chapters of my life, whether be it as a student, mother, or media executive, brought me to the realisation that I have always been interested in children’s media, both as a child and as an adult. On that account, I am very excited to join the blogging team for the Children’s Media Conference this year and to have the opportunity to meet, listen, and learn from all the great minds in such an important and crucial industry like this one.
Yosr's Sessions
Report - The Art of Preschool
Takeaways: Know your audience, both commissioners and potential viewers. Nail the creative. The ideas and characters are key. Aspire to make a difference. Host Michelle Jones started the session with introductions and a recap of the careers of both Andy Mundy-Castle of Dochearts and Lynsey O'Callaghan of Paramount Kids and…
Report - UK Creativity - Talent-Driven and World Beating
Takeaways: There is a huge opportunity for growth in the sector and the UK should be taking a bigger share of the global market, which is a £260bn industry. A strategy for skills training on a large scale is required. Tax relief is a great scheme for investments but needs…
Report - Put Your Money Where Your Mouth Is
Takeaways There is a need to engage children more with content about environmental conservation. Detective mysteries are on-trend now with a need for a new comedic detective TV show. Mental health issues in children are on the rise and using media to address those issues can be very impactful with…
Report - The Art of Young People's Theatre
Takeaways Even if the material is dark, difficult, or challenging, ask yourself whether joy sits at the heart of the play. If you ever deny hope to children, you are really doing them a disservice. Working in theatre really helps you to understand the audience; there is much to be…
Report - First Timers' Reception
Takeaways: The Conference is known for its friendliness, so don’t be afraid to talk to strangers. Make use of the speed meetings, as they are a great opportunity to get business done fast. Make sure you have fun too! After two years of a global pandemic and social distancing, getting…
