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Yesim Kunter is a recognised play expert and a creative strategist understanding behaviour of people to create new experiences and define new opportunities.
As a consultant she develops “playful” experiences for Fortune 500 Companies, Universities, Communities by applying ‘Play Philosophy’ to products, environments, communities, culture creation as well as market research with future scoping; She has facilitated numerous successful ‘PlaytoInnovate® Workshops’ in training organisations with diverse backgrounds from kids to professionals for leveraging Creative Thinking and held talks at prestigious conferences.
Previous to her consultancy she had worked for Toys R Us, Lego and Hasbro as a play futurist.
The Future of Toys
What will 2025 look like in the toy market? Our expert toy industry panellists will share their thoughts on play patterns, consumer behaviour, the role of new technology, global supply chains, retail, content and also how this affects kids’ publishing and media brands.