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Xiaoyuan Yuan

Shenzhen Media Group

Head of Shenzhen Children's Channel

Xiaoyuan Yuan

Mrs Yuan is the head of Shenzhen Children’s Channel and the Commissioning Editor. The team that she leads operates lots of big live shows, which combines Mainland Chinese culture with Hong Kong and Taiwan. The programmes are beloved by their audience. She is looking for entertaining finished series’, which focuses on 2-6 year olds.

Focus on China

06 July 2016, 11:00am-12:15pm
HUBS Common Room

How best to develop your IP in China? Whether you have a brand new idea or a finished programme, in this session you'll find the best way to expand your international market into a nation of 1.3 billion people. You'll learn about the demands of Chinese broadcasters; receive suggestions from a co-production manager; and understand the kinds of talent preferred by Chinese production companies and broadcasters. By the end of this session, you'll know how to get your IP loved by Chinese audiences and how to make the partnerships you need.

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