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Vicky Shroderus

Y.L.E.

Children's Acquisition Executive

YLE TV2 is the leading channel for children’s programming in Finland, both in terms of ratings and audience satisfaction. It transmits annually around 1000 hours of children’s programming for a two- to 12-year-old audience. Vicky is the Children’s Acquisition Executive for YLE Television, and has responsibility for acquiring over 60% of this volume, making all key buying decisions and negotiating licenses. She also oversees the dubbing and programming of the shows.