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Vickie O'Malley

CPLG

MD UK Entertainment

Vickie O’Malley, MD UK Entertainment – CPLG

Vickie O’Malley is the MD of the UK division of CPLG, one of the world’s largest independent licensing agencies. CPLG UK manage the consumer products business of some of the biggest names in licensing including ‘Peanuts’ Worldwide, ‘WWE’, Universal, CBS, ‘Sesame Workshop’, ‘Horrid Henry’ and most recently, ‘The Only Way Is Essex’. Vickie joined CPLG almost 10 years ago as a retail specialist, a role that was at the time quite unique among licensing agencies. Having run Hasbro’s trade marketing team & managed advertising and promotions for the entertainment division at Woolworths, Vickie’s experience of licensing as agent, licensee and retailer, gives her rare and valuable perspective on the business of licensing.

Vickie's Sessions

Research Sessions 4, 5 & 6

05 July 2013, 2:00pm-3:30pm
Showroom Cinema 1

4.  Contented Content Consumers?  This paper discusses what Ofcom’s 2012 media literacy tracker can tell us about the role of TV in children’s lives, and how this fits in a multi-media world. The survey has been running since 2005 and provides detailed understanding of media habits and opinions among 12-15s and their parents. For the first time in…

Research Sessions 1, 2 & 3

05 July 2013, 11:00am-12:30pm
Showroom Cinema 1

1. Expanding the reach of Heritage Brands Online From Turtles and Transformers to Alice in Wonderland and The Flintstones it seems as if some brands have been with us forever. But, as times change these brands have to adapt to both the expectations of their audience and the available platforms. In…

Research Sessions 8 & 9

05 July 2013, 9:30am-10:30am
Showroom Cinema 1

8. Keep Taking the Tablets: iPads, Young Children and Story Apps The rapid proliferation of story and game apps aimed at the early years has contributed to the iPad’s visibility as a device for family entertainment and informal education. It is often claimed that iPads and other touch screen devices…

Research Sessions 8 & 9

04 July 2013, 5:00pm-6:00pm
Showroom Cinema 1

8. Keep Taking the Tablets: iPads, Young Children and Story Apps The rapid proliferation of story and game apps aimed at the early years has contributed to the iPad’s visibility as a device for family entertainment and informal education. It is often claimed that iPads and other touch screen devices…

Research Sessions 6 & 7

04 July 2013, 3:30pm-4:30pm
Showroom Cinema 1

6. The Next 5 Years: Is the Future Bright for Children’s Media? In early 2013 CBeebies Interactive began a ‘futurology’ project with the clever people at BBC Research & Development. The aim was to look at how the media landscape might shift in the coming years and enable a level of…

Research Sessions 4 & 5

04 July 2013, 2:00pm-3:00pm
Showroom Cinema 1

4.  Contented Content Consumers?  This paper discusses what Ofcom’s 2012 media literacy tracker can tell us about the role of TV in children’s lives, and how this fits in a multi-media world. The survey has been running since 2005 and provides detailed understanding of media habits and opinions among 12-15s and their parents. For the first time in 2012 the…

Research Sessions 1, 2 & 3

04 July 2013, 11:00am-12:30pm
Showroom Cinema 1

1. Expanding the reach of Heritage Brands Online From Turtles and Transformers to Alice in Wonderland and The Flintstones it seems as if some brands have been with us forever. But, as times change these brands have to adapt to both the expectations of their audience and the available platforms. In…