Vickie O'Malley

Vickie O’Malley is the MD of the UK division of CPLG, one of the world’s largest independent licensing agencies. CPLG UK manage the consumer products business of some of the biggest names in licensing including ‘Peanuts’ Worldwide, ‘WWE’, Universal, CBS, ‘Sesame Workshop’, ‘Horrid Henry’ and most recently, ‘The Only Way Is Essex’. Vickie joined CPLG almost 10 years ago as a retail specialist, a role that was at the time quite unique among licensing agencies. Having run Hasbro’s trade marketing team & managed advertising and promotions for the entertainment division at Woolworths, Vickie’s experience of licensing as agent, licensee and retailer, gives her rare and valuable perspective on the business of licensing.