Vickie is a well-known and respected figure in the licensing industry. Vickie started Rockpool Licensing in 2014 and has managed some of the most successful consumer products programmes in Entertainment, Sport and Brands. Rockpool proudly represents Super Wings, from Alpha Group, The Baby Club from Three Arrows, Becca’s Bunch from Jam Media, the classic children’s literary property Brambly Hedge, Gold’s Gym and the esteemed Jim Henson Company. She also consults for other agents and brand owners.
Vickie joined CPLG in 2002 as one of the first retail specialists in UK licensing and was MD of CPLG UK for a decade where she was able to leverage her experience and relationships from former roles; running Trade Marketing at Hasbro UK and Advertising and Promotions for the Entertainment Division of Woolworths Plc.
Vickie’s experience as agent, licensee and retailer, gives her a rare and valuable perspective on the business of licensing.
Vickie O'Malley (MD, Rockpool Licensing) has Executive Produced the CMC Research strand for several years... Pearls of wisdom from CMC research sessions have been invaluable to me and to Rockpool. The first half of my career was in the retail and toy industries where data, research and consumer insight are…
Close to Home: When Kids Prefer Local Content
In some places, local content just survives against global content; in other places, it thrives. We often talk about globalisation, but there are countries where local or culturally-specific stories and brands rise to the top of children’s favourites. There are various reasons for this, including cultural sensibilities and sensitivities, genre…
It’s Not Real Money - It’s Robux!
A pan-European exploration of children’s attitudes towards money and their spending habits in the digital world.
Kids’ Media Worlds Right Now
An uninterrupted look at kids' worlds today and all that they consume.
Harnessing 2020 Vision
Harnessing kids’ insights on the Covid-19 crisis and BLM movement: developing multi-media content to help them through these times whilst aiding brands move into the unknown.
Understanding Kids’ SVOD Habits
Everything you need to know about which SVOD services & content kids are watching, why they’re popular and how these insights can be put into practice.
The Families@Home Project
Exploring the experience of lockdown for children and their parents.
The Rise of the Vlogger Next Door
Children’s viewing landscape is constantly evolving. What are their current content needs and how do they fulfil these? How important is it that content reflects their lives?
From ‘Paddington’ to ‘Hunger Games’: The Books Driving Children’s Content
The changing landscape and demographics of UK children’s book buying over the last decade