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Vickie O'Malley

Rockpool Licensing


Vickie O’Malley

Vickie is a well-known and respected figure in the licensing industry. Vickie started Rockpool Licensing in 2014 and has managed some of the most successful consumer products programmes in Entertainment, Sport and Brands. Rockpool proudly represents Super Wings, from Alpha Group, The Baby Club from Three Arrows, Becca’s Bunch from Jam Media, the classic children’s literary property Brambly Hedge, Gold’s Gym and the esteemed Jim Henson Company. She also consults for other agents and brand owners.

Vickie joined CPLG in 2002 as one of the first retail specialists in UK licensing and was MD of CPLG UK for a decade where she was able to leverage her experience and relationships from former roles; running Trade Marketing at Hasbro UK and Advertising and Promotions for the Entertainment Division of Woolworths Plc.

Vickie’s experience as agent, licensee and retailer, gives her a rare and valuable perspective on the business of licensing.

Vickie's Sessions

Are Kids Tired of Being Online?

On-Demand Content

Family Kids & Youth Wellbeing and the Internet Study has tracked UK 7-16 year olds for 4 years. This new research looks at how online behaviour during lockdown has affected their mental health.

Keep it in the Family: What 'Togetherness' Means to Families in 2021

On-Demand Content

A candid look into how young audiences across the world perceive themselves, their relationships with their families and the idea of 'togetherness' in 2021. 

Empowering Generation Z through Public Service Media

On-Demand Content

Generation Z are emerging as a distinct audience with radical media habits and preferences that exclude more traditional public service media content. So who are Gen Z and how can public service media reconnect with this key demographic?

Life in Lockdown

On-Demand Content

Education, socialisation and other formative experiences moved online in 2020; what did this mean for children’s media behaviours?

We’re Caught in a Gender Trap. Can You Help Get us Out?

On-Demand Content

Find out from new research in 2021, the gender stereotypes affecting girls and boys, and learn what you can do to set kids free. 

Information Overload: Teen Pressures in 2021

On-Demand Content

What really matters to teens in 2021, how they deal with the pressures and stresses of growing up in today’s world and how media brands can play a valuable role in their lives.

The Boomerang Effect: Content that Keeps Kids Coming Back

On-Demand Content

Exclusive insights uncovering the key triggers of engagement for creating stand out, must view content for kids.

Standing Out in an Immersive World

On-Demand Content

Competing for Attention: TV versus Gaming.

BBFC Workshop: Rating Children’s Content

On-Demand Content

Join the BBFC for a masterclass on rating children’s content and find out what content issues matter most to parents at the U, PG and 12 levels.

Commissioned Content 2021: What's New?

On-Demand Content

Ampere Analysis offer cutting edge insight into new and emergent themes in commissioned children’s content.