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Vickie O'Malley

Rockpool Licensing

Managing Director

Vickie O’Malley

Vickie O’Malley is a well-known and respected figure in the licensing industry. Having managed CPLG UK for more than a decade, in 2014 she set up own agency, Rockpool Licensing.

Vickie represents Animal Jam, the smash hit MMOPG property with over 50 million worldwide users, Tough Mudder the extreme challenge brand, ‘Tractor Ted’ the home-grown live action pre-school property, ‘Gogglebox’ the smash hit Channel Four Show and is worldwide agent for Brambly Hedge, the classic children’s literary property.

Over her career, Vickie has managed some of the most successful consumer products programmes in Entertainment, Sport and Brands including ‘Despicable Me’, ‘Star Wars’, ‘Sesame Street’, ‘WWE’, ‘Star Trek’ and England Rugby.

Vickie joined CPLG in 2002 as one of the first retail specialists in UK licensing, leveraging her experience and relationships from former roles as Head of Trade Marketing at Hasbro UK and Advertising and Promotions for the Entertainment Division of Woolworths Plc.

Vickie’s experience as agent, licensee and retailer, gives her a rare and valuable perspective on the business of licensing.

Research 1, 2 & 3

05 July 2017, 11:00am-12:30pm
Showroom Cinema 1

Three 30 minute research presentations: How Open is Children’s Definition of TV?, Plugged In: How Media Attract and Affect Youth, and The Anatomy of Children’s Fandom.

Research 4 & 5

05 July 2017, 2:00pm-3:00pm
Showroom Cinema 1

Two 30 minute research presentations: The More You Read, the More You’ll Know, and Can Reading Improve Children’s Self Esteem?

Research 6 & 7

05 July 2017, 3:30pm-4:30pm
Showroom Cinema 1

Two 30 minute research presentations: The Fundamental Needs of Children and Audience Insights Inspire the Sky Kids App.

Research 8 & 9

05 July 2017, 5:00pm-6:00pm
Showroom Cinema 1

Two 30 minute research presentations: Open minds, Open books, Open Hearts, Fake News and The Power of Image.

Research 8 & 9 (Repeat)

06 July 2017, 9:30am-10:30am
Showroom Cinema 1

Two 30 minute research presentations: Open minds, Open books, Open Hearts, Fake News and The Power of Image.

Research 1, 2 & 3 (Repeat)

06 July 2017, 11:00am-12:30pm
Showroom Cinema 1

Three 30 minute research presentations: How Open is Children’s Definition of TV?, Plugged In: How Media Attract and Affect Youth, and The Anatomy of Children’s Fandom.

I Don’t Need a Role Model - I Just Want to See Me

06 July 2017, 11:10am-12:30pm
Showroom Cinema 2

Research suggests that toys, TV programmes, licensed characters and marketing still fall short in raising children’s aspirations. How does this play out – at home or in schools – and what does it mean for children as they grow up?

Research 6 (Repeat)

06 July 2017, 1:00pm-1:30pm
Showroom Cinema 1

The Fundamental Needs of Children: To better meet the needs of the children’s audience and increase the success of content and products, the BBC have developed a ‘needs model’ to describe the fundamental drivers of behaviour that influence why children access and use media and technology.

Research 4, 5 & 7 (Repeat)

06 July 2017, 2:00pm-3:30pm
Showroom Cinema 1

Three 30 minute research presentations: The More You Read, the More You’ll Know, Can Reading Improve Children’s Self Esteem? and Audience Insights Inspire the Sky Kids App.

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