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Vickie O'Malley

Rockpool Licensing

Managing Director

Vickie O’Malley

Vickie O’Malley is a well-known and respected figure in the licensing industry. Having managed CPLG UK for more than a decade, in 2014 she set up own agency, Rockpool Licensing.

Vickie represents Animal Jam, the smash hit MMOPG property with over 50 million worldwide users, Tough Mudder the extreme challenge brand, ‘Tractor Ted’ the home-grown live action pre-school property, ‘Gogglebox’ the smash hit Channel Four Show and is worldwide agent for Brambly Hedge, the classic children’s literary property.

Over her career, Vickie has managed some of the most successful consumer products programmes in Entertainment, Sport and Brands including ‘Despicable Me’, ‘Star Wars’, ‘Sesame Street’, ‘WWE’, ‘Star Trek’ and England Rugby.

Vickie joined CPLG in 2002 as one of the first retail specialists in UK licensing, leveraging her experience and relationships from former roles as Head of Trade Marketing at Hasbro UK and Advertising and Promotions for the Entertainment Division of Woolworths Plc.

Vickie’s experience as agent, licensee and retailer, gives her a rare and valuable perspective on the business of licensing.