Please note: this profile is now part of an archived conference and information may be outdated.
Vickie O'Malley
Rockpool Licensing
Managing Director
A well-known and respected figure in the licensing industry, Vickie set up Rockpool Licensing in 2014 following a decade as MD of CPLG UK. She is worldwide agent for Brambly Hedge and represents ‘Gogglebox’, Studio Lambert’s smash hit show. She works with LMI on the global phenomenon that is Game of Thrones and Global Merchandise Services as strategist and consultant for the Kylie Minogue and Dolly Parton consumer products programmes.
Vickie has managed some of the most successful consumer products programmes in Entertainment, Sport and Brands including Despicable Me, Star Wars, Sesame Street, WWE, Star Trek and England Rugby.
Vickie combines her experience and relationships from former roles at Hasbro and Woolworths as licensee and retailer, to give a rare and valuable perspective on the business of licensing.
Research 1, 2 & 3
Three 30 minute research presentations... 1. Children’s Media Use: A Changing World 2. Sm(all) Change? 3. Little Miss Understood 1. Children’s Media Use: A Changing World Exploring the increasingly blurred nature of apps and online gaming, the rise of YouTube as a key source of information and content, and the evolution of social media. Presented by Alison Preston, Ofcom Full audio and PowerPoint presentation Ofcom explores how children’s media use is changing, including: what children understand by being online, and how this is being blurred by the increased use of apps and online gaming; the rise and rise of portable devices and the…
Licensed to Thrill
Join Children’s Brand licensing experts from TV, Film, Agents, Publishing and major Retail - all willing to share their wisdom on what it takes to turn a new children’s IP into a smash hit consumer product. Share their experiences of developing a children’s brand into a huge multi-million pound selling hit or of licensing projects that sadly end up in the bargain bin. Gain general insights and plan your questions for a 1-2-1 licensing advice clinic which follows this session in the Workstation Mezzanine, when the expert panelists can offer a personal review of your own potential hit brand.
Research 4 & 5
Two 30 minute research presentations... 4. All change? Scooby-Doo, where are you? Still here....! 5. Beyond Pink vs. Blue 4. All change? Scooby-Doo, where are you? Still here....! Technology is changing but are kid’s content choices today that different to 1969, when ‘Scooby Doo’ was first created? Presented by Joanne Cliff, Platypus Research and James Davies, CHILDWISE. Full audio and PowerPoint presentation ‘Scooby Doo’ was ranked as the fifth kid’s greatest TV cartoon of all time by TV Guide in 2013. Children’s media experiences have transformed massively over the last forty years with content available to them whenever they want, wherever they want, in whichever way…
Research 6 & 7
Two 30 minute research presentations... 6. Has Digital Changed Play? The Role of Play in 2015 7. When More is More: Understanding Children’s Choice Process 6. Has Digital Changed Play? The Role of Play in 2015 Play has a vital role in child and adolescent development. And yet there is mounting concern about the amount of time children and young people spend on digital devices. Presented by Dr. Barbie Clarke and Siv Svanaes Family Kids & Youth Hear the Presentation and see the Powerpoint Research 6 from Children's Media Conference on Vimeo. This presentation considers what happens to 3-16 year olds physically, mentally and emotionally as a result…
Research 4 & 5 (Repeat)
Two 30 minute research presentations... 4. All change? Scooby-Doo, where are you? Still here....! 5. Beyond Pink vs. Blue 4. All change? Scooby-Doo, where are you? Still here....! Technology is changing but are kid’s content choices today that different to 1969, when ‘Scooby Doo’ was first created? Presented by Joanne Cliff, Platypus Research and James Davies, CHILDWISE Full audio and PowerPoint presentation ‘Scooby Doo’ was ranked as the fifth kid’s greatest TV cartoon of all time by TV Guide in 2013. Children’s media experiences have transformed massively over the last forty years with content available to them whenever they want, wherever they want, in whichever way…
Research 1, 2 & 3 (Repeat)
Three 30 minute research presentations... 1. Children’s Media Use: A Changing World 2. Sm(all) Change? 3. Little Miss Understood 1. Children’s Media Use: A Changing World Exploring the increasingly blurred nature of apps and online gaming, the rise of YouTube as a key source of information and content, and the evolution of social media. Presented by Alison Preston, Ofcom Full audio and PowerPoint presentation Ofcom explores how children’s media use is changing, including: what children understand by being online, and how this is being blurred by the increased use of apps and online gaming; the rise and rise of portable devices and the…
Research 7 (Repeat)
A 30 minute research presentation... 7. When More is More: Understanding Children’s Choice Process Paralysing or pleasurable? A headache or a high? How children deal with choice, and why understanding this can increase engagement with your content Presented by Maurice Wheeler, The Little Big Partnership Hear the presentation and see the PowerPoint: Research 7 from Children's Media Conference on Vimeo. Audio only - podcast Blog report of Research 7.
Research 6, 8 & 9 (Repeat)
Three 30 minute research presentations... 6. Has Digital Changed Play? The Role of Play in 2015 8. Umm Hello...We're Changing. Why Aren't You? 9. Exploring On-line Identity with Neuroscience 6. Has Digital Changed Play? The Role of Play in 2015 Play has a vital role in child and adolescent development. And yet there is mounting concern about the amount of time children and young people spend on digital devices. Presented by Dr. Barbie Clarke and Siv Svanaes Family Kids & Youth Hear the Presentation and see the PowerPoint Research 6 from Children's Media Conference on Vimeo. This presentation considers what happens to 3-16 year olds physically, mentally and…
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