Please note: this profile is now part of an archived conference and information may be outdated.
The Bright Agency
Vicki Willden-Lebrecht founded the Bright Group in 2003 as a children’s content agency, managing and nurturing creatives. The agency now has 3 successful divisions. Vicki personally manages a collective of artists within the group and has optioned various properties with her most successful being Sue Hendra’s Wanda the Alien, now a TV series. Her history of developing award-winning talent has given her a reputation for an impressive eye for commercial content. Her experience working globally gives her a natural understanding of trends that work globally and across various media and platforms.
Taking a transmedia media approach to content is often talked about but means many different things to many different people. Using case studies and expert opinion, the Transmedia Journeys session will shed light on what a real transmedia experience should feel like for the end user and whether this requires…