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Trudi Hayward, a licensing veteran with over 25 years in the industry. Working across well known brands such as ‘Star Wars’, ‘Mr Men’, ‘Dennis The Menace’, ‘Mr Bean’, ‘Postman Pat’, ‘Dora The Explorer’, ‘SpongeBob Squarepants’, ‘Little Tikes’, ‘Thunderbirds Are Go’, Playmobil and many others. Being pivotal in the launch of ‘Dora the Explorer’ in 2016 in the UK, whilst at Nickelodeon, and securing her the coveted title of ‘preschool property of the year’ in 2007. More recently rolling out IP across global markets and now working as a consultant with a Chinese IP owner/developer and global toy company, Hengxin Shambala Kids.