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CEO and Creative Director
Trevor Lai is the CEO and Creative Director of UP Studios, one of China’s leading studios dedicated to creating and producing original family entertainment. Their BOOMiGram app, books and emoticons reach fans in more than 90 countries, and Lai was the first animation director ever featured by Apple in a cross-country tour of Greater China flagship stores to inspire creativity and showcase UP Studios’ creations with a series of special presentations.
An award-winning entrepreneur and published author-illustrator of more than 15 books, Lai is currently directing and producing a CG-animated series for kids, “Super BOOMi”, and developing numerous transmedia properties across traditional, digital and mobile platforms. More than 40,000,000 Piggy in Love animated stickers created by the studio have been downloaded in China within the past year and are used by fans on popular messaging services such as WeChat.
With a decade of experience as an international branding and marketing executive, Lai is also known as the lead host of the influential B2B talkshow “Thoughtful China”, which has featured over 200 CEOs, entrepreneurs and investors.
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