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Trevor Lai

UP Studios

Founder and CEO

Trevor Lai

Trevor Lai is an award-winning entrepreneur, author-illustrator, and the founder of Up Studios, one of the leading animation studios in China. Since publishing his first book at the age of 17, Trevor has written and illustrated over 30 children’s books, including the Piggy, Tomo and We Monkeys series. Piggy’s book series has been published by renowned international publishers Macmillan and Bloomsbury. Trevor created the Super BOOMi television series, which has topped national ratings on major TV networks in China, and serves as the show’s director and executive producer. The show has also been distributed internationally. Since its debut on Treehouse TV in Canada, Super BOOMi has topped ratings among kids ages 2-5. Leading technology and media giant Tencent has invested in both the Super BOOMi and Piggy series, which have amassed more than 4.6 billion views online. Trevor also hosted over 100 episodes of ‘Thoughtful China’, a talk show about creativity, media and business in China.

Trevor has presented over 1,000 creative workshops and industry event keynotes in Asia and North America, with dynamic multimedia presentations focusing on topics such as: the creative animation process, writing workshops and entrepreneurship seminars. He has also embarked on numerous school tours, and has presented as a guest speaker at the United Nations School (New York), YK Pao School (Shanghai), Tsinghua International School (Beijing), and many more.