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CEO & Creative Director
Trevor Lai is the CEO and Creative Director of UP Studios, one of China’s leading studios dedicated to creating and producing original family entertainment. Their BOOMiGram app, books and emoticons reach fans in more than 90 countries, and Lai was the first animation director ever featured by Apple in a cross-country tour of Greater China flagship stores to inspire creativity and showcase UP Studios’ creations with a series of special presentations.
Focus on China
In this Q&A session, our panel of experts spanning broadcast, local producer, international producer and creative perspectives will discuss the landscape of content in China: what is currently popular, what content doesn’t work, what does, and what you should consider when trying to enter the Chinese market. Our panel will draw…