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Digital Consultant and Producer
Trevor Klein is a digital consultant and producer. Before going freelance in 2014, he was Head of Development for digital at Somethin’ Else, a BAFTA award-winning content agency. Trevor has pitched, designed and produced educational and children’s games for, among others, CBBC, Random House, Tate, Wellcome Collection and Canongate. He has previously worked at the BBC producing cross-platform projects for mobile, web and TV, most notably the world’s first interactive SMS drama and an online advice magazine for teenagers.
Brands and Learning
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources. If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground…
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