Please note: this profile is now part of an archived conference and information may be outdated.

Tom Jordan



Tom Jordan

Tom is a freelance writer and editor based in Sheffield. He has over a decade of experience in travel publishing, writing for National Geographic Traveller, Sunday Times Travel Magazine and CNN, among others, and editing for travel guide books. His recent focus has also been as a development editor in the education sector, and writing for the children’s market. As a father of two young kids, he finds himself immersed in the world of children’s media on a daily basis.

Tom's Sessions

Changing Channels: Commissioner Conversation with the BBC – Report

Posted on: Friday 03 July 2015 11:19pm

Takeaways The 2016 charter renewal will have a significant impact on the BBC, and therefore on children’s TV in the UK. The BBC therefore needs the support of the industry in these potentially critical times The long-term future will be even more digital, and producers need to think more about the…

Play, Make and Share: Inspiring Creativity – Report

Posted on: Friday 03 July 2015 8:56pm

Takeaways Creativity may be squeezed in school curriculums, but it is ever-expanding in the digital world The industry needs to keep creating and supporting creative interactivity and learning Everyone benefits from children being provided with the right tools for digital creativity Safe platforms need to be provided for children, but…

The Write Stuff – Report

Posted on: Friday 03 July 2015 7:14am

Takeaway: Producers like writers. They especially like writers who are nice people. Writers should always be open to working collaboratively. Producers are open to receiving scripts on-spec. Producers, script editors and writers are all on the same page ­– to make the best show possible. Detail: A brilliant session for…

Research 1: Children’s Media Use: A Changing World – Report

Posted on: Friday 03 July 2015 6:28am

Takeaway There has been a massive amount of change in online behaviour in the last few years The big areas of increased use among children are in social media and short-form video There is a lack of awareness among children about the nature and purpose of advertising. Session Details Alison…

Research 2: Sm(all) Change? – Report

Posted on: Friday 03 July 2015 6:16am

Takeaway: Children tend to shift from glancing to watching as they move higher up the 0-6 age bracket, although the behavioural pattern can be complicated. Live TV is still hugely popular and influential in this age bracket Watching TV is an active pursuit Older preschool children have a need for…

Focus on China – Report

Posted on: Thursday 02 July 2015 5:50pm

Takeaway: Work together with a strong Chinese partner Think locally and internationally Be aware of cultural and storytelling differences Focus on what you can bring to the table, rather than what you can get out of China. Details With a population of 1.35 billion, China may well have the largest…

Wednesday Workshop: Bible Class – Report

Posted on: Thursday 02 July 2015 6:57am

Takeaways:  To create a strong pitch bible, you need to: Identify your target audience Identify your target investor/broadcaster Identify the competition Do your homework & do your groundwork Brainstorm with your creative team Understand your property inside out  In temperatures that could melt Sheffield steel, a hive of creative minds…