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The Creative Garden

Creative Director

Sarah Baynes

The Creative Garden

Sarah Baynes (Creative Director)CreativeGardenLogo


186 Meadvale Road
W5 1LT

Tel: +44 (0)208 9303500
Miami Contact: +44 (0)7768 152397

Sarah heads up The Creative Garden. She specialises in concept creation, coaching and development, working with leading global companies through to small independents. She and her team work with international broadcasters, creatives and digital leaders on a range of issues including channel launches, multi-platform ventures and concept strategy. In addition she is known internationally for her executive coaching, Ideas Labs, Pitching sessions and Communications packages which are in demand by companies both in the kids’ community and outside the industry, including several international banks and telecoms companies who understand the commercial value of creativity. Most recently she was Executive Summit Director for the Children’s Global Media Summit hosted by the BBC in December 2017. This is held every three years in a different country, this year being in Manchester, UK with a truly international digital future facing agenda.

Before establishing The Creative Garden, Sarah was a commissioner at Channel 4. She was part of the launch team and commissioner for ‘The Big Breakfast’ before assuming responsibilities for the first youth branded slots for T4. She is a founding member and co-deputy Chair of the Advisory Board of the Children’s Media Conference. She is co-leader of the UK delegation to Kidscreen and led the UK delegation to CICAF (China International Cartoon & Animation Festival) in Hangzhou in China in 2017.