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Brand Management and Family Entertainment Specialist
Tessa Moore is a family entertainment expert who has had a broad career in international brand development, content monetisation, licensing and marketing working for global businesses including FremantleMedia, Disney and Virgin. She has worked across a wide variety of top children’s brands from preschool favourites Winnie the Pooh, Tree Fu Tom and Kate & Mim-Mim, to the reboot of classic UK show ‘Danger Mouse’ and global superbrand Mickey Mouse. She is now a consultant, specialising in creating growth plans for new brands, driving digital marketing campaigns and providing strategic guidance for IP owners and creators.
The Gruffalo 20th Anniversary – from Book to Global Brand
This year the Gruffalo turns 20. With 13.5 million books sold worldwide, an Oscar nominated animation, successful West End and Broadway stage shows, a Gruffalo ride in Chessington and a broad merchandising offering - how did it all begin?