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FremantleMedia Kids & Family Entertainment
SVP Global Brand Management
Tessa Moore is SVP Global Brand Management at FremantleMedia Kids & Family Entertainment managing the brand portfolio which includes preschool favourites ‘Tree Fu Tom’ and ‘Kate & Mim-Mim’ and the reboot of ‘Danger Mouse’. Her career spans international brand development and marketing in the consumer entertainment sector, working for global brands including Disney, Philips and Virgin.
Who Wants to be a Kids’ Millionaire?
We have seen great International successes with formats in the grown-up and family space. Shows such as ‘Total Wipeout’ and ‘Ninja Warrior’ are the latest in a long line of hits. Research tells us that children are tuning in, but it appears that no one has yet made a successful kid specific…
Making It Live
What building blocks do you need to have to create content within the live space? An existing brand? Considerable financial backing? Or just a good idea? This session explores the benefits of brand extension in the live event space, and the opportunities and challenges of creating new and original live…