Please note: this profile is now part of an archived conference and information may be outdated.
FremantleMedia Kids & Family Entertainment
SVP Global Brand Management
Tessa Moore is SVP Global Brand Management at FremantleMedia Kids & Family Entertainment managing the brand portfolio which includes preschool favourites ‘Tree Fu Tom’ and ‘Kate & Mim-Mim’ and the reboot of ‘Danger Mouse’. Her career spans international brand development and marketing in the consumer entertainment sector, working for global brands including Disney, Philips and Virgin.
Who Wants to be a Kids’ Millionaire?
We have seen great International successes with formats in the grown-up and family space. Shows such as ‘Total Wipeout’ and ‘Ninja Warrior’ are the latest in a long line of hits. Research tells us that children are tuning in, but it appears that no one has yet made a successful kid specific version. If successful global formats do exist, why is no one specifically attacking the kids’ market? With UK production houses looking to find International hits and global networks such as Netflix and Amazon starting to dip their toe into multi-territory shows; will kids’ formats be the next big thing? With…
Making It Live
What building blocks do you need to have to create content within the live space? An existing brand? Considerable financial backing? Or just a good idea? This session explores the benefits of brand extension in the live event space, and the opportunities and challenges of creating new and original live content. How successful can you be at drawing a children’s audience away from a screen or enriching the brand experience in the real world? Whether you’re a content creative thinking of branching out into live events, or you have an idea that could be best realised in a non-screen environment, our expert panel will…
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