Please note: this profile is now part of an archived conference and information may be outdated.
As Nickelodeon UK’s Digital Director, Suzie Adams oversees the overall digital strategy for the business seeking to engage audiences across the network’s website, mobile and app offerings. Suzie plans and develops digital content for Nickelodeon’s child and parent audiences including; experiences, games, clips from the network’s hit shows, exclusive competitions and behind-the-scenes extras. With a wealth of experience in kid’s entertainment, Suzie spent six years at The Walt Disney Company Ltd. before joining the Nickelodeon team.
Brands and Learning
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources. If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground…
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