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Kids Brand Insight
Originally trained as a market researcher, Steve Reece has a consumer oriented view of where content meets the toy business. Ten years ago Steve pioneered DVD Games for Hasbro, fusing the traditional category of board games with video content to great effect. He has worked extensively with content driven brands and now runs Kids Brand Insight www.KidsBrandInsight.com a leading Consultancy working with toy companies and kids entertainment brands around the world.
Exploring the increasing importance of story in new products in the toy world. Find out how ‘story and character’ are becoming an increasing part of the product development and marketing process for toy companies new IPs. Does the existence of YouTube, together with the less regulated digital broadcasters such as Amazon…