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Sonia Joao

Oxy Insight


Sonia Joao

After 18years in the market research industry, Sonia founded Moxie Research in 2015 with a vision to create new, exciting qualitative and quantitative research that adds real value to client business.

Passionate about combining creativity and commercial savvy, Sonia focuses on creating consumer research that inspires and empowers clients.

With a strong belief in the power of collaboration, Sonia also brings together experts from diverse sectors for fresh new perspectives: from academic neuroscience and education to psychology and semiotics.